Local SEO, which includes Google Maps and any ‘hotels near me’ search queries.

•  Update your Google Business Profile with offers, pictures, and relevant details.
•  Ensure the NAP is consistent on all platforms.
•  Localized landing pages should be crafted, for example, “Boutique Stay near City Palace” or “Luxury Hotel in Jaipur.”

The booking engine paired with the website should be optimized.

•  Every page on the site should include a ‘Book Now’ or ‘Check Availability’ button, which should be easily accessible.
•  Buy a booking engine that is fast, intuitive, and well-integrated.
•  Always ensure that the site flow, starting from the homepage, follows the order of booking → area → amenities → rooms.

Content Marketing, Travel guides, or blogs

•  Develop and compile content like “Cultural festivals of Jaipur” or “Top 10 day trips from Udaipur.”
•  Link these guides to offers from bookings and use them to capture long-tail searches.
•  Many times, seasonal content updates are recommended by ARE InfoTech, the reasoning is that blogs that are fresh will boost ranking.

Mobile-friendly + fast site

•  Mobile accounts for 50–70% of hotel site traffic.
•  Measure speed with Google PageSpeed Insights and then run image and script compression.
•  Ensure that booking is simple on mobile devices.